OSAKA ? The Philippine Pavilion at Expo 2025 Osaka drew 40,252 visitors in the first nine days since opening to the public on April 13.

Tourism Secretary Christina Garcia Frasco describes this overwhelming turnout as an affirmation to the global curiosity, admiration, and connection the Pavilion has sparked among international guests, with many calling it one of the “must-see experiences” at the Expo.

“This is more than an exhibition. It is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before,” Frasco said. “The remarkable turnout of 40,252 visitors in just nine days is a resounding affirmation of the strength of our story, the power of our people, and the beauty of our culture. It is a triumphant debut for the Philippines, and a proud moment for all Filipinos.”

In its second day, the Philippine Pavilion welcomed one of its first distinguished guests Sheikha Al Mayassa bin Hamad Al Thani, chairperson of Qatar Museums, who toured the entire exhibit.

She included the Pavilion in her itinerary based on numerous glowing reviews and her deep connection to the Filipino community in Qatar. The Sheikha expressed admiration for the Pavilion’s design and storytelling, spending considerable time appreciating the scrims and even expressed interest in commissioning a similar piece, noting how the fusion of tradition and technology resonated with her.

From its facade of 212 handwoven fabrics representing the diverse regions of the Philippines, to its immersive, tech-powered storytelling installations?every element of the Pavilion offers a journey into the soul of the Filipino people. DOT OPAA